I don’t know if you’ve heard, but promotional bags are taking the country by storm. That might sound a little overblown (excuse the bad pun) but it’s really not far from the truth. More and more, businesses around the world are capitalizing on the environmental mindset that many people have taken on in recent years.
Let me explain.
At some point in the past decade or so, the topic of global warming and other threats to our planet have sparked a sort of “green revolution”. I’m sure you’ve noticed. It seems like every company and their mother has introduced new products or alternatives to their traditional products that are more friendly to Mother Earth. And good for them!
Not interested in filling your closet with Grateful Dead t-shirts, buying a set of bongos, or adopting a vegan diet? That’s okay. I don’t expect you to. What I’m here to talk to you about is how to bring more customers to your business. You’ve heard me talk about the merits of promotional items before, but today I want to narrow our focus to a single item: promotional bags.
Bags are an excellent choice when trying to decide what type of items you want to give or sell to your prospects and customers. Tying in with what I was saying at the beginning of this post, reusable bags are considered environmentally friendly. That is very appealing to a lot of people these days. Many prefer to use the same few bags they bring from home each time they visit the grocery store. Some folks might not really care about keeping plastic bags from flooding our landfills. Rather, they are attracted to reusable bags because it has become a trend. No matter what their reasoning, it can’t be denied that reusable bags are on the up and up. Slap your logo on one and get them into people’s hands!
And it doesn’t stop there. Grocery shopping isn’t the only thing these bags are good for. You can also use them for a trip to the beach or park. Fill them up with food, drinks, snacks, suntan lotion, or anything else you might need to take with you on that daytime excursion. One of the best things about using bags as promotional tools is that people take them places! Plus, their relatively large size allows you, the business owner, to print a big logo on it so it can be seen by people from a distance.
Some people use these bags for storage and nothing else. Others will fill them up with small loads of laundry. The point is, bags are useful. And no, just because they’re reusable doesn’t mean they’re only for the hardcore environmentalist (although, they are a great option for those looking to “go green”). People of all types and mindsets love and use them and you would be wise to incorporate them as a part of your business marketing plan. Promotional bags just might be exactly what you – and your customers – have been waiting for.
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