Promotional Bags

I don’t know if you’ve heard, but promotional bags are taking the country by storm.  That might sound a little overblown (excuse the bad pun) but it’s really not far from the truth.  More and more, businesses around the world are capitalizing on the environmental mindset that many people have taken on in recent years.

Let me explain.

At some point in the past decade or so, the topic of global warming and other threats to our planet have sparked a sort of “green revolution”.  I’m sure you’ve noticed.  It seems like every company and their mother has introduced new products or alternatives to their traditional products that are more friendly to Mother Earth.  And good for them!

Not interested in filling your closet with Grateful Dead t-shirts, buying a set of bongos, or adopting a vegan diet?  That’s okay.  I don’t expect you to.  What I’m here to talk to you about is how to bring more customers to your business.  You’ve heard me talk about the merits of promotional items before, but today I want to narrow our focus to a single item:  promotional bags.

Bags are an excellent choice when trying to decide what type of items you want to give or sell to your prospects and customers.  Tying in with what I was saying at the beginning of this post, reusable bags are considered environmentally friendly.  That is very appealing to a lot of people these days.  Many prefer to use the same few bags they bring from home each time they visit the grocery store.  Some folks might not really care about keeping plastic bags from flooding our landfills.  Rather, they are attracted to reusable bags because it has become a trend.  No matter what their reasoning, it can’t be denied that reusable bags are on the up and up.  Slap your logo on one and get them into people’s hands!

And it doesn’t stop there.  Grocery shopping isn’t the only thing these bags are good for.  You can also use them for a trip to the beach or park.  Fill them up with food, drinks, snacks, suntan lotion, or anything else you might need to take with you on that daytime excursion.  One of the best things about using bags as promotional tools is that people take them places!  Plus, their relatively large size allows you, the business owner, to print a big logo on it so it can be seen by people from a distance.

Some people use these bags for storage and nothing else.  Others will fill them up with small loads of laundry.  The point is, bags are useful.  And no, just because they’re reusable doesn’t mean they’re only for the hardcore environmentalist (although, they are a great option for those looking to “go green”).  People of all types and mindsets love and use them and you would be wise to incorporate them as a part of your business marketing plan.  Promotional bags just might be exactly what you – and your customers – have been waiting for.

Check Out Our Huge Selection of Bags Here:

Promotional Items Cheap!

Are you a business on a tight budget but still want to reap the benefits of using promotional items?  Cheap products might be the solution to your problem.  And no, I don’t mean “cheap” as in “bad quality”.  You care too much about your customers to just hand out crap with your name all over it.  What I’m talking about is choosing less expensive items that are still useful.

Maybe you don’t have the means, or maybe you just don’t see the point in spending an outrageous amount of cash on promotional gifts.  This is perfectly sensible.  There are many business owners in the same boat.  And, for you, there are plenty of options available.

Here’s one that might be the obvious choice: pens.  Giving away promo pens with your company name on them is a great way to do some advertising without breaking the bank.  People like getting free pens.  They’re handy and we use them on a daily basis.  Sure, not all pens are cheap, but you can find some pretty decent ones for very reasonable prices.

Stress balls are another good choice.  People usually keep them in or around their desk.  Every time they pick it up they’ll see your name smack dab in the middle of it.  Maybe they’ll realize that they need to get in touch with you.  You don’t want to be forgotten!

Frisbees or flying discs are one of my favorite promotional items.  Cheap discs are easy to come by and they’re a lot of fun.  You might consider giving away frisbees at a company picnic.  People will be able to use their free gift immediately and might even discover how much they like throwing it around.  With a little luck, they’ll take their frisbee home and play with it with their friends.  If you think about it, a frisbee can potentially be a great way to bring in a few more customers. Of course you should select business promotional products that are specific to your industry. Just like any marketing effort, the more in-tune you are with your target audience the better.

Bumper stickers are something else you might consider.  They aren’t very expensive to have printed.  Plus, some people are just plum crazy about putting stickers all over their car.  If you can get someone to put a sticker on their vehicle with your logo on it, you can consider yourself victorious.  It probably wouldn’t hurt to put your Web site address or phone number on it.  That sticker will be seen by a lot of eyeballs!  You don’t want to miss out on any opportunities.

One item that seems to be a big hit is key chains.  Plain key chains work just fine and don’t require a lot of money.  However, it might be worth a little extra to invest in some key chains that are practical in some way.  For example, some have a bottle opener built into it.  Others are also laser pointers.  The idea is that potential and current customers are more likely to put your key chain to use if it serves some sort of purpose for them.

These are just a few ideas.  Some other ideas are magnets, letter openers, chip clips, bookmarks, paper clips, buttons, and balloons.  These are all great options when considering promotional items.  Cheap doesn’t have to be a bad thing!

Business Promotional Products

Today I want to talk to you about business promotional products. You know: pens, shirts, hats, tote bags, stickers, patches… all that good stuff. Sounds exciting, I know. But, I promise, this is really important stuff. Let’s get started!

You see, one of the most important challenges you have to face as a business owner is being able to attract new customers. And you want those customers to keep coming back. This involves ongoing relationship-building. You want to constantly remind your customers that you haven’t forgot about them and that you truly value their business. There is a whole slew of different ways to go about this, but handing out free gifts with your company name on it is a great approach. Just think, if someone is using a pen or pencil with your name on it, they are constantly being reminded of your business. You want to avoid being “out of sight, out of mind” at all costs.

Now, without further ado, I’d like to share with you a few of the compelling reasons to hand out promotional products to both current and potential customers. Ready? Okay, here we go.

Greater exposure for your company’s phone number, e-mail address, or Web site URL.

Do you have a Web site that isn’t getting nearly enough traffic? Is your phone eerily quiet during prime business hours? Do tumbleweeds roll past your screen every time you open your e-mail inbox? If you experience any or all of these problems, you could benefit greatly by handing out free products with your contact information printed on them. For example: a coffee mug with your logo on the front and URL on the back. Clever, I know.

Give something back to your employees.

This veers a bit from the idea that business promotional products are to attract new customers and keep old ones coming back. But this is important, nonetheless. The idea is to reward your employees with free gifts from time to time. This will encourage them to keep up the good work and, if you’re lucky, they will take these gifts home and share them with friends and family, giving you exposure in the process.

Thank your customers for a great year of business.

Without your customers, your business would fail. Sure, your product or service is important, but it would all be for nothing if there was nobody willing to pay you for it. Why not send your loyal customers a free product or package of items with your logo on it? You’ll be giving them something useful while reminding them about your business. You could also do the same thing for your employees.

Build customer loyalty.

Showering your customers with gifts is a great way to build customer loyalty. The more you get them to think about you, the more they will be inclined to do business with you. You could even send out a really small gift after they make their initial purchase and send out something a little more expensive after they’ve done business with you several times. The idea is to encourage them to keep coming back.

There you have it. This isn’t an exhaustive list of the reasons to buy business promotional products, but it should give you a good idea of the benefits you can receive from doing so.


Promotional Gifts That Drive Clients to You Like a Magnet

Promotional Gifts

Nothing says “I want you as a client” more than promotional gifts. Here’s what we like to do. First, get out a pen and piece of paper (or your favorite word processing program), and make a list of maybe 10 to 20 people that you’d never much like to do business with. Think about what these people have in common, or something that you know they use every single day. One thing that everyone is going to use is USB flash drives. So for the sake of this example let’s start with that. So write USB flash drives on a second column to the right of the list of names (or for you spreadsheet lovers, create a new column). Now really try to imagine yourself in the minds of the people on your list. The more on-target you are with this, the better your results are going to be. So if there’s something specific to your industry that would make a great promotional gift, add that to your column as well. Mouse pads are still good, promotional pens with your logo (and not those cheapo ones, but don’t go overboard either). Are they golfers? Maybe custom golf shirts, golf tees, etc.
Promotional Gifts - Custom Flash Drives

What Promotional Gifts Can Do for You

Imagine you’re filling up a small basket, or a nice looking box of some kind. You know, like a real gift. Once you have enough items in your right hand column you’re ready to place your order. It may be two items, or it may be 20. Of course, if these are huge clients, it’s always worth putting a little extra money into. We recently did 10 embroidered leather jackets for a client…totally free. Do you think it worked? You bet your behind it did.
Now you’re thinking “wait a minute” someone who runs a promotion product company is telling me to do all this? So is this self-serving…well of course it is, that’s the name of the game right? But the real question is, does a strategy like this really work? There’s no doubt in my mind, because we do it all the time. I’m sure you know the old marketing trick. When you give someone a free promotional gift, they subconsciously feel compelled, almost obligated to do something for you in return.

Promotional Gifts – The Gift That Keeps Giving

At the end of the day, we’re all in this business – The business of selling ourselves and our services. There’s nothing like a well-respected business person seen using or wearing a product with your logo. You can’t buy that kind of advertising can you?

Promo Pens Done Right!

We’ve all been there. If you’ve owned a business for any amount of time you’ve definitely received some promo pens in the mail. Normally, this sounds like a good thing. Heck, who doesn’t like free stuff? That is until you open that manila envelope, remove the packaging, click the end and try to write. If it writes at all, consider yourself blessed. Even if it does, those things are beyond ugly and cheap. When I need to write something down, a cheapo pen just doesn’t cut it.

Quality Promo Pens

Quality doesn’t always have to equal expensive either. Pens of an acceptable quality can be had in .48 cent to $2 range. While these aren’t the best of the best, they are certainly of a much higher mold than the .5-.10 cent models most of these “Promotional Companies” are currently sending out.

Luxury Promo Pens

Some of us just have to have the best. More often than not, this is the category I myself fall into, even if it’s to a fault. The name of my business is an extension of myself, and I want the whole world to know it! One of my favorites is the Waterman Expert with 23k gold trin and a beautiful black lacquer finish. Yes, this the promo pen of champions. However, I’m not going to lie, they are not cheap, although they aren’t outrageous like many fountain pens that I’ve seen in the past. They’re roughly $100 each if you’re willing to buy at least a few of them. That includes the customization as well, so it’s really not that bad.

Now, if you have an enormous staff, you may want something like these 900 Series Quill Pens. You can pick these up for as low as $28 a piece, and they’re still super high-quality. I don’t know of many people who wouldn’t love this model.

Quill Promo Pens

900 Series Quill Pen

So you can see, promo pens are “all over the board” as far as price goes, but there’s no need to settle for a piece of junk that no one ever wants to use.


 Types of Pens


Fountain Pens

Fountain pens were the first type of pen on the market dating back to 1880. One can truly express themselves and their emotions when writing with a fountain pen. The one downside is, that they actually require a little skill and finesse to operate.


Ballpoint Pens

The Ballpoint Pen was invented around 1940. The big benefits are that they require little to no maintenance (unlike the fountain pen), and the ink lasts an amazingly long time.

Fiber Tip Pens

Fiber tip pens were introduced around 1960.  The fiber makes is easier to write clearly without the risk of smudging. For left-handed people around the world this was a huge improvement (as a left-handed person I concur).  Fiber tips have a rich ink flow, but not quite as rich as the fountain pen.

Rollerball Pens

Rollerball pens came out around 1980. The big benefit is that they’re extremely easy to use, and inexpensive as well.

Pens are far-and-away the most popular promotional gift off all-time.

So as you can see, when it comes to promo pens there’s no shortage of choices. What type fits you best?